GEO, AI, and the work of being found.
How AI search is reshaping discovery — and what to do about it. Plus dispatches from the community-impact work that keeps us grounded.
Is GEO replacing SEO, or just renaming what was already broken?
A clear-eyed look at why the rename matters this time — and the three things that actually change about your work when you take generative search seriously.
Read the article →The new wave of website-privacy lawsuits — and how to get ahead of it.
A decades-old California wiretapping law is being aimed at ordinary websites over the tracking tags almost every site runs. The exposure is real — and largely preventable with the right setup.
Read the article →Latest
Practical notes from the team — what we're seeing in AI search, what we ship, and what we're learning in the field.
Beyond the page builder: why we move sites to static + headless
Page builders made WordPress easy to edit and slow to load. A static front end with a headless CMS gives you both — fast for visitors, friendly for editors.
Article · SecurityA smaller attack surface, by design
Most sites get hacked through the same few doors — the database, an outdated plugin, the admin login. A static front end simply doesn't put those on the public page.
Article · PrivacyThe new wave of website-privacy lawsuits — and how to get ahead of it
A decades-old California wiretapping law is being aimed at ordinary websites over their tracking tags. The exposure is real — and largely preventable.
Article · GEOWhy your homepage is invisible to ChatGPT (and what to do about it)
If AI engines can't parse your structure, they won't cite you. A practical look at the schema gaps that quietly tank GEO visibility.
Article · SchemaThe schema checklist we run on every new build
Six entity types, one consistent pattern, zero hand-wavy fields. The exact JSON-LD scaffold our team ships with every site.
Article · AIHow we monitor citation share across four AI engines
Clicks were never the whole story, and now they're not even the headline. Here's the dashboard we built to track who AI quotes.
Article · CommunityWhat community foundations get wrong about giving-day software
Most platforms optimize for the big day. The foundations that grow optimize for the week before — and the month after.
Article · Web DevPerformance budgets, in plain language
You don't need to read a waterfall chart to know your site is slow. A friendly guide to the numbers that actually move the needle.
Article · GEOEntities, not keywords: the mental model shift behind GEO
Keywords answer "what did they type?" Entities answer "what did they mean?" Why that distinction is the whole game now.
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