Case study · Tin Cup Challenge

One giving day, a whole valley — and $3,881,656 raised in 2025 for the nonprofits that hold it together.

The Tin Cup Challenge is the Community Foundation of Teton Valley's nine-week give-local campaign, and one of the most inventive charitable fundraisers in the country. For years they ran it on generic tools that were never built for how it works. We rebuilt it as a custom platform tailored to them end to end — where a community of just over 10,000 people gives, gets matched, and adds up to $3,881,656 in 2025 for 70+ local nonprofits.

$3,881,656 raised for Teton Valley nonprofits in 2025
70+ local nonprofits share one campaign
10,000+ neighbors powering one valley-wide campaign
The challenge

A campaign the whole valley depends on — running on tools that were never built for it.

For years the Foundation ran the Tin Cup Challenge on borrowed, off-the-shelf pieces — never a campaign platform built for how it actually works. That meant working around someone else's software instead of the way their campaign actually runs, no real say over the donor experience, and a match, a CRM, and a payment process all living in different places. For a nine-week campaign that raises the operating budgets of 70+ local nonprofits, they needed one platform, built for the Tin Cup Challenge specifically — and customized end to end for the way they run it.

The build

A give platform customized for the Foundation, end to end.

We rebuilt the Tin Cup Challenge as a custom campaign platform — the campaign home, a directory of 70+ local nonprofits, and front-and-center promotion of the Fun Run, all in one place shaped around how the Foundation runs the campaign.

  • The campaign home, with the Fun Run promoted front and center
  • A profile and give button for every one of 70+ nonprofits
  • Built on years of running give sites
tincupchallenge.org
Tin Cup Challenge campaign homepage on desktop
Tin Cup Challenge campaign homepage on a tablet
Tin Cup Challenge campaign homepage on a phone
The give experience

Give in a few taps — matched automatically.

Every gift runs through the Foundation's payment process and syncs to their CRM, and the Challenger Fund match applies automatically — no manual math, no reconciling later. And front and center, the platform promotes the Fun Run that brings the whole valley together.

  • Effortless donor checkout with the match built in
  • The Fun Run featured right alongside the give flow
  • Wired into their CRM and payment requirements
tincupchallenge.org/give
Tin Cup Challenge nonprofit-selection give flow on desktop
Tin Cup Challenge nonprofit-selection give flow on a tablet
Tin Cup Challenge donor checkout form on a phone

A custom give platform, built on years of running campaigns like theirs.

We've built and run give sites before, so we didn't start from a blank page — we started from what we already know makes a giving campaign work, then tailored it to exactly how the Tin Cup Challenge runs.

Step 1 · Custom-built for their campaign

Their whole campaign, one platform

We custom-built the app around how the Tin Cup Challenge actually works — 70+ nonprofit profiles, the Challenger Fund match, the nine-week arc, and Event Day — so the Foundation runs the entire campaign in one place, customized end to end for how the Tin Cup Challenge works.

Step 2 · Fits their systems

Integrated to their CRM and payments

The platform connects directly to the Foundation's specific CRM and their payment requirements for donations — so gifts, donors, and records flow into the systems they already rely on, instead of forcing them onto someone else's.

Step 3 · Built on give-site experience

Lessons from other campaigns, baked in

Because we've run give sites before, the things that quietly matter — an effortless donor checkout, an automatic match, prominent event promotion, and reliability when the whole valley gives at once — were designed in from the start, not learned the hard way.

GenWeb has been an exceptional partner throughout our Give Campaign. Their team is responsive, collaborative, and always willing to customize the platform to meet our community's unique needs. The GenGives platform is intuitive for both donors and administrators, making it easy to manage a complex, collaborative fundraising campaign while creating a seamless, engaging giving experience. We couldn't ask for a better technology partner!
Claire Vitucci · Marketing & Communications, Community Foundation of Teton Valley

Want your community to have a campaign like this?

Tell us about your foundation and the giving day you're dreaming up. We'll show you what our platform can do — and be honest if we're not the right fit.